📘 1. Introduction to Digital Marketing

  • What is Digital Marketing?

  • Traditional vs Digital Marketing

  • Benefits & Challenges

  • Latest Trends (AI, Voice Search, Influencer Marketing)

🧠 2. Core Concepts & Strategy

  • The Customer Journey & Sales Funnel

  • Understanding Buyer Personas

  • Marketing Objectives (KPIs, ROI)

  • Integrated Digital Marketing Strategy

🔍 3. Search Engine Optimization (SEO)

  • How Search Engines Work

  • On-Page SEO (Keywords, Meta Tags, Content Optimization)

  • Off-Page SEO (Backlinks, Authority Building)

  • Technical SEO (Sitemaps, Speed, Mobile Optimization)

  • SEO Tools (Google Search Console, Ahrefs, SEMrush)

💰 4. Search Engine Marketing (SEM) / Pay-Per-Click (PPC)

  • Introduction to Google Ads

  • Search vs Display vs Shopping Ads

  • Campaign Creation & Optimization

  • Keyword Planning & Bidding Strategies

  • Ad Copywriting & Extensions

  • Performance Measurement (CTR, CPC, Quality Score)

📱 5. Social Media Marketing (SMM)

  • Major Platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok)

  • Content Strategy for Social Media

  • Organic vs Paid Social

  • Influencer Marketing

  • Social Media Analytics & Tools (Meta Business Suite, Hootsuite)

✉️ 6. Email Marketing

  • Email Marketing Strategy

  • List Building & Segmentation

  • Email Design & Automation

  • A/B Testing and Performance Metrics

  • Tools: Mailchimp, ActiveCampaign

📝 7. Content Marketing

  • Content Planning & Strategy

  • Blogging & SEO

  • Visual Content (Infographics, Video)

  • Content Calendar Creation

  • Tools: Canva, Grammarly, HubSpot

🎯 8. Web Analytics & Data Analysis

  • Google Analytics Basics

  • Tracking User Behavior (Sessions, Bounce Rate)

  • Conversion Tracking

  • UTM Parameters

  • Reporting & Dashboarding (Looker Studio)

🛒 9. E-commerce & Affiliate Marketing

  • E-commerce Marketing Strategies

  • Conversion Rate Optimization

  • Affiliate Marketing Models (CPS, CPA)

  • Affiliate Networks & Tools (ShareASale, CJ)

🧪 10. Digital Marketing Tools & Automation

  • CRMs (HubSpot, Salesforce basics)

  • Marketing Automation (Zapier, Klaviyo)

  • AI in Marketing (ChatGPT, Jasper, AdCreative.ai)

💼 11. Freelancing, Jobs & Career Guidance

  • Building a Digital Portfolio

  • Certifications to Get (Google Ads, Meta, HubSpot)

  • Freelance Platforms (Upwork, Fiverr)

  • Resume, Interview & Proposal Writing

🧾 12. Capstone Project / Practical Assignments

  • Real Campaign Simulation

  • Build a Marketing Plan

  • Run a Live Google/Facebook Ad

  • Present Reports & ROI

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